Mobile TV: the road to mass market

Per Nordlöf, head of Ericsson's mobile TV strategy, believes a fragmented market is inevitable when it comes to broadcast technologies. "We can see Mediaflow in the US and DVB-H in Europe," he says. "However, MBMS can potentially function wherever you have 3G, so it will be the only true global standard."

Unlike other standards, which require a completely new mobile TV-broadcast network, MBMS can be built on to existing 3G networks. As Nordlöf says: "Operators can use the same business model and, as they own the spectrum, they – rather than telecom regulators or broadcasters – are in control."