ATV's News Archive

The Olswang Convergence Consumer Survey 2006 has revealed that rights holders and service providers are facing new challenges in the battle for consumer attention. In the digital age, consumers want choice and control but show an unwillingness to pay for content.

Consumers are demonstrating a clear preference for feature films and TV programmes over shorter clips and trailers as their content of choice for the PC. Nearly 40 per cent of UK consumers are already streaming or downloading audio-visual content onto computers at home. Whilst this may suggest a potentially lucrative market for rights holders and service providers, the downside is that consumers appear reluctant to pay to receive content on their home PC, with 1 in 2 not prepared to pay anything extra for streamed/downloaded content and a further 40 per cent not willing to pay more than £5 (E7.25) per month.