The future of TV will be personal

The report predicts that mobile TV programming will be a combination
of original content from broadcast television and new content made
specifically for mobile.

It is expected that the most popular genres and programmes on mobile
TV will be news, entertainment (soaps, reality shows, comedy,
animation), sport, music and children's programmes. Moreover, the
content will be tailored with the mobile viewer in mind:

* Much shorter and more concise news bulletins
* User interactivity in the plots of reality TV shows and game shows
* Growing importance of user-generated content
* New distribution formats: in China, for instance,
the movie Kung Fu Hustle was made into ten segments for mobile TV