Telefónica Trials Mobile TV with Alcatel-Lucent

Alcatel-Lucent and Telefónica have announced that they are conducting a pilot project for Mobile TV in Spain. The trial started in early October 2006 and is scheduled to run for 6 months.

According to Alcatel-Lucent, using its Mobile Interactive TV solution, Telefónica will be able to create interactive television services, allowing mobile end-users to watch TV channels, consult an electronic program guide (EPG) in a preferred format, rapidly change channels or content, and use contextual interactive services, such as ordering content associated with a TV program.