Pricing, Quality and Reliability Issues Turn Off Users of Mobile TV and Video

Ex-users outnumber current users, survey of 22,000 reveals


With mobile TV just beginning to take off in the United States, service providers can learn from the experiences of mobile TV users in Europe. A survey of 22,000 European mobile service users commissioned by Tellabs revealed that former users of mobile TV and video now outnumber current users by more than 19%. The research, conducted by M:Metrics in the United Kingdom, Germany, Italy, France and Spain, cited price, reliability and quality issues as the main reasons why users do not come back for more.