SK Telecom, Toshiba , Glocal Media, and International Mobile Broadcasting have formed the Pan Asian Mobile TV consortium to enable digital multimedia broadcasting for mobile operators in the region. Trials are set to begin in early 2007 with leading mobile operators in Asia.
"The vision will bring a new era of Broadcasting in the Asia region. People can enjoy informative, educational and entertaining live contents from all over the world anytime and anywhere with cell phone most cost effectively by adopting S-DMB system that was commercially proven in Japan and Korea," commented Masashi Suenaga of Toshiba.