BSkyB could launch a direct to mobile service based on Qualcomm’s MediaFLO technology. Such a move could ‘cut out’ the MNOs with wholesale capacity merely rented for the voice and text elements of the service.
Sky has conducted MediaFLO tests in Cambridge and is planning more in Manchester, and some reports say it is beginning to favour the technology over DVB-H. With control of so much content – including Premier League rights – any such move could leapfrog mobile operator attempts to launch TV services either in 3G or DVB-H.
Sky already has a fully-fledged mobile TV service in operation with three companies - 3, Orange and Vodafone - with a range of channels starting at £5 (E7) a month.
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TelecomView is tracking the mobile IPTV market, standards, technologies, service providers, equipment and handset vendors, services and applications providers. It also provides insight on how the market might develop.
