The world’s second largest cell phone manufacturer, Motorola Inc., has is reporting progress in an ongoing collaboration with Hong Kong telecom provider, PCCW Ltd., in which it hopes to research consumer opinions and preferences in relation to mobile television services.
“We happen to be working with PCCW … to really understand what the customer wants. We want to make sure we understand the local market and what the consumer wants out of (mobile TV),” commented Simon Leung, an executive with Motorola’s Asia Pacific Networks division at the ITU Telecom World 2006 conference.
The mutual research deal between PCCW and Motorola was first announced in September, and is expected to continue until sometime in March. It allows Motorola to test the carrier’s mobile TV system in the Quarry Bay district of Hong Kong to facilitate trials of the DVB-H (Digital Video Broadcasting-Handheld) standard for mobile broadcasting.
The agreement will also make it possible for PCCW to test the technical capabilities and performance of Motorola’s technology, in preparation for a possible partnership between the two companies in years to come.