Rather than ceding control of the mobile TV market to the nation’s wireless carriers, nine U.S. television broadcast groups have formed an industry alliance called the Open Mobile Video Coalition to speed the development of a mobile variant for digital broadcast TV.
The broadcasters, which combined own 281 television stations in 110 U.S. markets, made the announcement from Las Vegas in conjunction with the National Association of Broadcasters 2007 show, which starts there today.
The coalition’s aim is to realize the “full potential” of digital broadcast television spectrum in the United States. The spectrum is currently used for stationary TVs, and the current technology does not lend itself to mobile applications. The coalition hopes to rally support around one of the recently announced technologies that will allow local digital TV broadcasters to beam their offerings to portable devices like cellphones.