While annual cinema admissions in the UK grew steadily from 1984 until 2002, these figures have stagnated at around 167 million admissions per year over the last few years, according to the UK Film Council.
By contrast, the number of low picture quality videos watched on the internet has exploded over the last two years thanks to websites such as YouTube. Although precise figures are not available, on average an estimated 100 million videos are streamed off the site and more than 65,000 new videos are added every day.