South Korea will have 21 million users of mobile TV by 2012, based mostly on free-to-air terrestrial DMB, followed by a slowly growing base of satellite DMB users.
"That's the government's estimate, but we think this is a very conservative estimate now," said Young-kil Suh, chief executive of TU Media Corp., the sole provider of satellite DMB services in South Korea.
There are 2.5 million users of mobile TV in South Korea today. TU started its service in May 2005, and will have one million users by the end of this month. It expects to hit 2.2 million users by the end of 2007, at which point it expects to break even, Suh said. TU believes it can hit 6.6 million users by 2010 and generate $1.1 billion in revenue. That breaks down to about $14 per month in average revenue per user.
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TelecomView is tracking the mobile IPTV market, standards, technologies, service providers, equipment and handset vendors, services and applications providers. It also provides insight on how the market might develop.
