South Korea will have 21 million users of mobile TV by 2012, based mostly on free-to-air terrestrial DMB, followed by a slowly growing base of satellite DMB users.
"That's the government's estimate, but we think this is a very conservative estimate now," said Young-kil Suh, chief executive of TU Media Corp., the sole provider of satellite DMB services in South Korea.
There are 2.5 million users of mobile TV in South Korea today. TU started its service in May 2005, and will have one million users by the end of this month. It expects to hit 2.2 million users by the end of 2007, at which point it expects to break even, Suh said. TU believes it can hit 6.6 million users by 2010 and generate $1.1 billion in revenue. That breaks down to about $14 per month in average revenue per user.
Tuesday, December 12, 2006
Modeo's CEO quits as mobile TV struggles in U.S.
Verizon Wireless, whose CDMA-based cellular business has been tightly integrated with Qualcomm Inc.'s technology, announced earlier this year its adoption of Qualcomm's proprietary MediaFlo, a mobile-TV spec that competes directly with the DVB-Handheld standard embraced by Modeo. Other U.S. wireless carriers are said to be leaning toward MediaFlo or to have remained noncommittal.
While the management change at Modeo suggests larger structural problems in the U.S. mobile TV market, a source close to Modeo said it was too early to write DVB-H's "obituary." The source said the Modeo move had stemmed from a management failure and not any technological failing on the part of DVB-H.
Several countries have rolled out commercial mobile-TV services using DVB-H since the summer. "DVB-H is a field-tested, field-proven, well-validated technology," the source added.
While the management change at Modeo suggests larger structural problems in the U.S. mobile TV market, a source close to Modeo said it was too early to write DVB-H's "obituary." The source said the Modeo move had stemmed from a management failure and not any technological failing on the part of DVB-H.
Several countries have rolled out commercial mobile-TV services using DVB-H since the summer. "DVB-H is a field-tested, field-proven, well-validated technology," the source added.
Monday, December 11, 2006
ATV's News Archive December 11th - December 15th
BSkyB could launch a direct to mobile service based on Qualcomm’s MediaFLO technology. Such a move could ‘cut out’ the MNOs with wholesale capacity merely rented for the voice and text elements of the service.
Sky has conducted MediaFLO tests in Cambridge and is planning more in Manchester, and some reports say it is beginning to favour the technology over DVB-H. With control of so much content – including Premier League rights – any such move could leapfrog mobile operator attempts to launch TV services either in 3G or DVB-H.
Sky already has a fully-fledged mobile TV service in operation with three companies - 3, Orange and Vodafone - with a range of channels starting at £5 (E7) a month.
Sky has conducted MediaFLO tests in Cambridge and is planning more in Manchester, and some reports say it is beginning to favour the technology over DVB-H. With control of so much content – including Premier League rights – any such move could leapfrog mobile operator attempts to launch TV services either in 3G or DVB-H.
Sky already has a fully-fledged mobile TV service in operation with three companies - 3, Orange and Vodafone - with a range of channels starting at £5 (E7) a month.
Telefonica admits customers don't understand mobile TV | The Register
Customers have, in general, been pretty ambivalent about watching TV on the move. The iPod remains a music-centric device despite the support for, and availability of, video content. Orange reported average viewing times are around two and a half minutes a day for their video service, and other research would seem to back up the idea that even where viewers do want mobile TV they want it in short, sharp, bites, and aren't perpared to pay a lot for it. ®
Friday, December 08, 2006
Motorola Continues to Collaborate with PCCW on Mobile TV Technology » Telecommunications Industry News
The world’s second largest cell phone manufacturer, Motorola Inc., has is reporting progress in an ongoing collaboration with Hong Kong telecom provider, PCCW Ltd., in which it hopes to research consumer opinions and preferences in relation to mobile television services.
“We happen to be working with PCCW … to really understand what the customer wants. We want to make sure we understand the local market and what the consumer wants out of (mobile TV),” commented Simon Leung, an executive with Motorola’s Asia Pacific Networks division at the ITU Telecom World 2006 conference.
The mutual research deal between PCCW and Motorola was first announced in September, and is expected to continue until sometime in March. It allows Motorola to test the carrier’s mobile TV system in the Quarry Bay district of Hong Kong to facilitate trials of the DVB-H (Digital Video Broadcasting-Handheld) standard for mobile broadcasting.
The agreement will also make it possible for PCCW to test the technical capabilities and performance of Motorola’s technology, in preparation for a possible partnership between the two companies in years to come.
“We happen to be working with PCCW … to really understand what the customer wants. We want to make sure we understand the local market and what the consumer wants out of (mobile TV),” commented Simon Leung, an executive with Motorola’s Asia Pacific Networks division at the ITU Telecom World 2006 conference.
The mutual research deal between PCCW and Motorola was first announced in September, and is expected to continue until sometime in March. It allows Motorola to test the carrier’s mobile TV system in the Quarry Bay district of Hong Kong to facilitate trials of the DVB-H (Digital Video Broadcasting-Handheld) standard for mobile broadcasting.
The agreement will also make it possible for PCCW to test the technical capabilities and performance of Motorola’s technology, in preparation for a possible partnership between the two companies in years to come.
Thursday, December 07, 2006
Pan Asian Mobile TV
SK Telecom, Toshiba , Glocal Media, and International Mobile Broadcasting have formed the Pan Asian Mobile TV consortium to enable digital multimedia broadcasting for mobile operators in the region. Trials are set to begin in early 2007 with leading mobile operators in Asia.
"The vision will bring a new era of Broadcasting in the Asia region. People can enjoy informative, educational and entertaining live contents from all over the world anytime and anywhere with cell phone most cost effectively by adopting S-DMB system that was commercially proven in Japan and Korea," commented Masashi Suenaga of Toshiba.
"The vision will bring a new era of Broadcasting in the Asia region. People can enjoy informative, educational and entertaining live contents from all over the world anytime and anywhere with cell phone most cost effectively by adopting S-DMB system that was commercially proven in Japan and Korea," commented Masashi Suenaga of Toshiba.
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