It has three routes to market:
- Complete turnkey white label service to operators. Currently it has 30 licensees each which could acquire 150, 000 subscribers in the first 12 months of service. It expects another 30 by the end of 2008 giving it a potential market of 4.5 million in 2007, 10 million in 2008 and 20 million in 2009. Typical monthly subscriptions run at $8 giving a gross revenue of $80 million per month in 2008.
- It has a new partnership with Nokia which will embed the E-series smart phone with its TV software. This is aimed at the business market and will bundle business content with a monthly subscription payable to Rok. It expects some 9 million subscribers over 3 years paying a few dollars a month for content.
- A free service which will be funded by advertising which will be announced shortly. This will have different content to distinguish it from the other services.