“We forecast that the number of Mobile TV subscribers will grow from 17 million in 2006 to 187 million subscribers in 2011,” stated Ian Cox, Principal Analyst at TelecomView and coauthor of the report. “This is still the startup phase for Mobile TV services. Mobile carriers will have to create the right balance between personalized and popular content, using the appropriate network technology, to be successful in the long run.”
In addition to the global and regional forecasts the report includes a business case analysis for Mobile TV that are used to define strategies for mobile operators, the new emerging Mobile TV broadcast network operators, satellite network operators, and content providers. It includes a discussion of regulatory issues, technologies, and network operator, and content provider strategies.
“Mobile TV network operators have a confusing set of technical choices to make,” stated Bob Larribeau, Principal Analyst at TelecomView and coauthor of the report. “The choices that the operator makes between 3G and WiMAX, unicast, and multicast, perhaps adding femtocells to the mix, along with broadcast and satellite, can make or break a Mobile TV service.”
This 130 page report addresses these issues and provides the information and analysis that mobile operators, Mobile TV broadcast operators, satellite operators, and system suppliers need to be successful in this market.
