Making money from mobile TV? Don't ask us, guv - News Analysis - Mobile Europe

How to make money from mobile TV still seems to be confusing the experts, with most agreeing that it is just too early to tell which models will work. A panel debate at Mobile Content World revealed little or note, in what is surely a crucial topic for the mobile industry.

At the moment, the best way of actually being profitable in mobile TV seems to be around brand extension of an existing sponsorship of a show. For example, Freemantle Media’s senior vp of interactive, Claire Tavernier, said Freemantle is making money from made for mobile content around its hit show X Factor.

But the twin, and crucial, questions of whether users would either support subscriptions for mobile TV, or whether there is or will be enough critical mass to support an advertising funded model remained unanswered – at least by this panel, which also included Eden Zoller, principal analyst at Ovum, and Selma Turajic, head of interactive media, Celador.