3 Italia has this week filed a document at DVB Project saying that it already has 111,000 clients in the first five weeks (from 6 June to 11 July) after it was introduced on 6 June, making its take off even faster than the S-DMB service that was launched late last year in Korea – but then again Korea is a slightly smaller country, Italy has 58m people against Korea's 48m.
It took around three months to reach the first 100,000 users of S-DMB, and in Italy this has been achieved in under half the time. The key has been the wide availability of the network, with 1,000 transmitters supposedly covering 2,000 Italian cities (read towns rather than cities), and the idea that people can sample it by buying just a day or a week's TV at a time.
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