Mobile TV will be a risky business for operators - ZDNet UK News

Operators involved in early mobile TV trials are working on the assumption that customers would be willing to pay up to 10 euros a month for the service, said the report’s authors. They warned that halving that amount — or even foregoing extra fees — would be more viable.

The number of available channels is another key factor, and that issue ties in closely with the choice of which technology to use.

The two big options currently on offer to operators are DAB-IP (Digital Audio Broadcasting — Internet Protocol), which enhances the existing digital radio signal to offer a limited number of television channels, and DVB-H (Digital Video Broadcasting — Handheld), which will provide more channels but which also costs a lot more to put in place.